In the pharmaceutical space, labels such as “nonproprietary name” or “generic name” are often used interchangeably globally, and while these two terms are generally being used to refer to the same thing, they each have their nuanced meanings, reasons why they were created, and specific use cases.

Leaderboard Branding’s naming & branding experts continue to support the world’s most anticipated launches of 2024.

Internal code names or trial designations are not enough to garner the attention of physicians and patients the way a more robust brand can. Leaderboard Branding can help you develop effective clinical trial branding that supports the positioning of your future products in a crowded market.

In branding, we are often influenced by the fundamental principle that shorter is always better. After all, a concise, punchy brand name is easy to spell and remember, right? Well, sure; but who says a longer name that challenges these rules can’t be just as memorable and effective? Enter the age of longer, more complex brand names - those that reach 4 syllables or more. While it may surprise you, there are several lasting benefits to steering off the beaten path and opting for a longer brand name.

Events and conferences bring together the best of the best. These events often include critical potential partners but also competitors. How can you get more than your fair share of attention and make a memorable impact?

Leaderboard Branding announces portfolio expansion with more than 10 global trade name approvals in just 3 months’ time.   With a focus on creative naming, Leaderboard Branding also completed a multitude of services including name testing, market research, white paper development and submission, branding services, and trademark & regulatory screenings.