Aside from a multitude of important development strategies, processes, and decisions, market research is a foundational element within the trade naming process. With the right research methods analyzing data about the larger market, your industry, and competitors it helps paint a clearer picture to define a strategic starting point for your name’s commercial viability journey. Our market research experts have identified 3 important practices that help create robust and ownable assets for our partners in a global market.

Software and digital tools continue to advance the pharmaceutical space, designed to help patients use prescription drugs safely and effectively. Some software applications consist of data-entry functions where patients input their data manually. Other applications are digitally connected to a drug or device, collecting patient data automatically. Both methods can provide valuable insights and useful information for improving patient care.

Proprietary naming regulations can differ between regulatory bodies around the world. Here we've highlighted a few important regulatory considerations for each government agency. Since regulatory guidance is constantly evolving, please verify that the information is current before proceeding with...

January, the time of year when organizations are keen to offer up their Year in Review and hypothesize on developments we could see in the future. In this case, we’re not talking about the latest TikTok trend, but we have our eye on trademark trends. Trademarks might not be top of mind for...

The Leaderboard Branding team is excited to welcome expert naming and branding strategist, Brittany Scott. Ms. Scott joins the firm as the Director of Brand Innovation.

FDA's virtual meeting on investigational drug container labels