Authentic Impact: Creating A Memorable Impression For Your Brand

Events and conferences bring together the best of the best and these events often include critical potential partners but also competitors. How can you garner attention purposefully and create a memorable impact for your brand?

IMPACT: Breaking through the noise.

This is not about wearing neon suits or lighting something on fire – but being aware of what is commonplace can help your brand break the mold. How many competitors’ slide decks look like yours? How many scatter charts are the audiences going to see today? If the goal is to create a positive, memorable impression, then thinking differently can help you garner the time and attention you need to make your point.

AUTHENTICITY: What defines the parameters of your impression?

How you go about creating a differentiated approach should be aligned with your authentic brand. That doesn’t mean it will remain in your comfort zone – but it should be aligned with your brand’s goals and strengths. Impact that neglects authenticity becomes theater and doesn’t lead to positive memorable responses.

REAL CONNECTION: Authentic impact creates lasting results.

What you say matters. How you say it matters. Where you say it matters. The context in which you say it matters. Will your audience remember what you have to say? By holding impact and authenticity together, along with practice and a meaningful message, your brand and story can shine through.

NEXT STEPS

Assess – What is the current plan? How has it worked in the past?

Align – What needs to be adjusted?

Act – Work with a partner to bring an authentic, impactful story to life that creates a positive, lasting impression.

To learn more about our corporate branding services, visit our consumer/B2B branding page. To speak with one of our branding experts, contact us.