Pharmaceutical Branding

[[ p3 ]]A nonproprietary name is the first opportunity to start thinking about your asset commercially, especially when working in a breakthrough class. Differentiating your product with a new name is the best way to provide clarity to medical professionals while gaining longevity in the market.

[[ p3 ]]Services include:

[[ ul ]]Nonproprietary Name (USAN/INN) | Naming Strategy | Stem Nomenclature Identification | Biologic Suffix Development | USAN/INN Stem & Class Naming | Nonproprietary Submission Strategy | Application Development & Support

[[ p3 ]]A trade name is a first impression that sets the tone for an impactful brand. Constructing an ownable name that achieves regulatory approval while providing commercial opportunity is both a science and an art.

[[ p3 ]]Services include:

[[ ul ]]Brand Name Development | Category Name | Category Name Research | Class Name | Class Name Research | Condition / Syndrome Name | OTC Product Name | Modifier Development | POCA | Pharmaceutical Name Research | Linguistics Screenings

[[ p3 ]]Effective clinical trial branding builds brand equity that can support the positioning of your future product in a crowded space. An internal code name or trial designation cannot garner the attention of physicians and patients the way a more robust brand can.

[[ p3 ]]Services include:

[[ ul ]]Clinical Trial Brand Strategy Definition | Clinical Trial Name Development & Screening | Visual Brand Development | Clinical Trial Logo Library & Guidelines | Print / Digital Template Development

[[ p3 ]]Drug safety affects every step of the medication use process. Through proactive risk assessment during the drug development process, it is possible to mitigate risks caused by name similarity, package and label shortcomings, trade dress commonality, and more. With our combined regulatory and creative expertise, meeting global health agency requirements while fostering commercial potential is easily accessible.

[[ p3 ]]Services include:

[[ ul ]]Regulatory Name Submission Strategy | Name Safety Research | Gap Analysis | Consults & Rebuttals | Global Regulatory Name Submission White Papers | Regulatory Strategy | Medical Panel Evaluation | Global Name Justification / Rebuttal Development | Label & Packaging Development | Medication Error Package Re-Design | Regulatory Consulting & Training