Consumer and B2B Branding
Consumer/B2B branding is where creativity meets research to achieve a successful global strategy. Through worldly industry knowledge and sophisticated strategic planning, building your brand’s roadmap develops a clear pathway for the future.
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[[ p3 ]]Each product is unique, requiring a customized approach to meet your organization’s needs. From consumer goods to industrial products and medical devices, each asset deserves a structured approach that ensures personalization to enhance differentiation in the marketplace.
[[ p3 ]]Services include:
[[ ul ]]Brand strategy (brand architecture, positioning and messaging, and creative strategy) | Naming (name creation, trademark prescreening and regulatory/safety assessment) | Market Research (name and logo testing, linguistics evaluation, brand equity assessment and more) | Design (logos, package and label, marketing materials, brand guidelines and more)
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[[ p3 ]]Company growth through acquisitions or mergers calls attention to pertinent brand and portfolio enhancements. Whether redesigning brand architecture or revamping logos and guidelines, internal and external efforts can be seamless to align with new organization goals.
[[ p3 ]]Services include:
[[ ul ]]Brand strategy (brand architecture, positioning and messaging, and creative strategy) | Naming (name creation, trademark prescreening and regulatory/safety assessment) | Market Research (name and logo testing, linguistics evaluation, brand equity assessment and more) | Design (logos, package and label, marketing materials, brand guidelines and more)
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[[ p3 ]]In this ever-changing digital era, a variety of technology products from software to systems need guidance to launch and evolve. Our industry expertise can help build and maintain brand equity while also accounting for future improvements.
[[ p3 ]]Services include:
[[ ul ]]Brand strategy (brand architecture, positioning and messaging, and creative strategy) | Naming (name creation, trademark prescreening and regulatory/safety assessment) | Market Research (name and logo testing, linguistics evaluation, brand equity assessment and more) | Design (logos, package and label, marketing materials, brand guidelines and more)
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