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Challenges with Global Branding & Naming

In today’s world, branding is one of the most powerful tools that a company can utilize. With current global estimates citing Earth’s current population at nearly 8 billion people, brands can explore more markets than ever before. These new markets can open doors for brands, but they can also lead to unexpected setbacks.

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B Scott B Scott

Why Your Brand Strategy Needs To Grow With Your Company

If the foundational tenets of what your brand stands for, internally and externally, have changed over time and are no longer relevant – it’s likely you’ve outgrown your original brand strategy. Now is the perfect time to evaluate and refresh the way your brand is communicating.

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