Coexistence In Brand Naming: Learning To Share

Have you ever wondered how two companies can be called by the same name and still coexist in the marketplace?

Actually, it is not uncommon for businesses to share the same name or word. In fact, there are many examples of this phenomenon. For instance, Delta Airlines and Delta Faucets both use the word “Delta” in their name, but they are completely different companies that operate in different industries. Delta is a common word that can refer to many different things, such as a triangular landform, a Greek letter, or a change in quantity. Therefore, it can be used as a trademark by different companies, as long as they are not in the same market or industry. There is no confusion or competition between them and they both peacefully coexist as corporations.

It is important to note that trademarks are generally context-specific. It’s very clear that the faucet company and airline aren’t the same company and neither is even remotely close to competing in the other’s market.

There are many other examples of shared brand names:

• Apple: a technology company that produces computers, phones, and other devices, and a record label that was founded by the Beatles.

• Dove: a personal care brand that sells soap, shampoo, and other products, and a chocolate brand that makes candy bars and ice cream.

• Domino’s: a global pizza franchise, and a brand of sugar and baking products.

• Tiffany: a luxury jewelry famous for diamond and sterling silver jewelry, and an international snack food brand.

While shared names for different products can be common globally, most of the time a consumer isn’t confusing body wash and chocolate. However, there are still things to consider that can negatively impact sharing a brand name such as SEO strategy or building a distinct brand identity and recall. Ultimately, two products with the same brand name that won’t cause immediate confusion among consumers shouldn’t create a negative impact for a brand as development continues.

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