Whether you’re in need of a product naming agency or a corporate naming agency, we’ve got you covered. Leaderboard’s team of naming experts combines industry knowledge, market research and an understanding of your needs to create a unique naming experience.

Creative Strategy

Creativity is at the core of our naming strategy. Leaderboard invites your team to get excited about the naming process and join us as we develop a name you will be proud of. It is crucial to define ideal attributes that your name will communicate, how those attributes will be communicated, and in what style they will be communicated. Our goal is to learn as much about you and your company or product as possible so that we can truly cast a vision with the perfect name.

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Name Development

Our naming team works alongside you to develop an extensive list of names to be whittled down and discussed as we further refine the creative strategy. We understand that nobody knows your asset like you do, so we invite you and your team to jump in and share your ideas.

Trademark Prescreening

Leaderboard takes a proactive step during the name creation process to eliminate names that pose high trademark risk. Before presenting any name, all candidates are put through a multi-tier prescreen so that we can deliver a list of names with higher probability of success.

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Leaderboard Naming Capabilities

Brand Name Development
Corporate / Division Name
Line Extension Name
Service / Program Name
Tagline Development
Technology Name
Corporate Identity Development
Linguistic Evaluation

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