Dr. Max Straka

Dr. Maximilian Straka, PharmD, FISMP

Director, Drug Safety

First-hand experience reviewing and assessing proprietary name candidates.



years of drug safety & medication error prevention

What inspired you to be a part of Leaderboard?

The biggest reason I wanted to be part of Leaderboard Branding was because of the culture. Leaderboard is a “people first” organization and they foster a real sense of community.

What does it take to be a leader?

Courage, decisiveness and accountability. A leader is someone who isn’t afraid to make a decision and is willing to stand by it.

What is your favorite brand and why?

Old Spice. When I was a kid growing up I associated Old Spice deodorant with manliness and have been using it ever since. If you think I smell good, that’s my ‘Swagger’, a combination of cedarwood and confidence.

When you’re not thinking about branding, what do you like to do?

I love going to the gym for my ‘zen’ time. I get lost in my thoughts and music and like to challenge myself physically. I also love SCUBA diving.