Product Branding
No product is the same. Because of the uniqueness of your product, Leaderboard using our trusted structure and process to customize an approach suited to your organization’s specific needs. Whether industrial products, consumer goods, medical devices or more – Leaderboard has the experience to meet all your products’ branding needs.
Our experienced product naming consultants deliver a unique and exciting naming experience. We invite you and your team to be an integral part of the process as we work together to create a product name you will be proud of.
The Leaderboard product branding strategy is designed to help you identify and showcase the key attributes of your product. We translate market research into thoughtful insight into actionable strategies.
Consumer market research is key to the development of a successful branding strategy for your product. Our multifaceted approach curates the perceptions of your target audience as well as key stakeholders, creating a holistic picture of the potential marketing landscape.
From logo creation to package design, Leaderboard design experts work with you to make your vision a reality. Creativity is just one step; a well thought out visual system for consistent execution is key to a successful visual brand.
Corporate Branding
Company growth and acquisitions can often bring about the need to sharpen your brand. Whether redesigned logo, updated brand guidelines, brand architecture or even a new brand name – Leaderboard is prepared to help you ensure that your internal and external communications efforts are aligned with your company goals.
Memorable. Ownable. Future-oriented. These are words that describe a great corporate brand name. Our team of naming experts will guide you through every step of the process, testing for availability every step of the way.
Developing a brand identity for your business begins with a well-defined brand strategy – one that amplifies your business strategy, emphasizes what’s important and different, and helps customers understand the portfolio.
Along with a screening process to ensure corporation name availability, Leaderboard’s brand assessment and market research capabilities provide key information that will guide the strategic planning process – identifying competitive threat and unique opportunities.
Your corporate logo design and visual identity are often the first thing potential customers see. As a visual branding company, Leaderboard is prepared to help you align your organization’s visual strategy through logo development, presentation templates, and more.